Today, there is an extensive and exciting array of communications products and applications (email, video conferencing, mobility, voice, surveillance) available to help businesses achieve heightened sales success and business growth. UC advancements have enhanced the way SMBs/SMEs handle their operations with respect to how employees go about their day-to-day activities and how the company interacts, services and builds its brand with the outside world. A key boost that UC offers SMBs/SMEs is the perception that the SMB/SME is a much larger organization. This increased perception helps SMBs to be more competitive in the marketplace to gain new customers and achieve business success.